Salt on watermelon? Not as uncommon as you think.

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Although it may seem odd to someone unaccustomed with the practice, adding salt to watermelon is a simple way to bring out more of the delicious fruit's natural flavors. Similar to the tasty pairing of salt and cucumber in baked cucumber chips, the high volume of water in watermelon is very receptive to salt. Believe it or not, adding salt to watermelon (and other fruit) helps bring out the sweetness of the flavor. 

At the height of its season, watermelons seem overabundant across farmer's markets and produce aisles in Upstate New York. The next time you're slicing up a sweet watermelon, be sure to grab "just a pinch" of our sea salt blends to top the ruby fruit! We recommend our Just A Pinch Simply Sea Salt and Just A Pinch Zesty Sea Salt, but feel free to try any of our blends and see what you like!

You can purchase our Just A Pinch Sea Salt blends through the following methods:

1. Order by phone: You can order any Just A Pinch products directly over the phone by calling (585)749-0430.

 

1. Order online: To order our products, please go to the Contact Us page on our website (https://www.justapinchsalt.com/contact.html).
   • Once on this page, please fill out the required fields with your name, phone number, email, and street address.
   • Next, please indicate which salt(s) you are interested in purchasing and how many jars in the appropriate field. Box sets of sea salts are also available, as are our delicious salted caramels.
   • Finally, you can leave any additional comments, questions, and/or delivery instructions in the field that is provided.
   • Hit the submit button, and you’re done! You will soon be contacted by phone or email to complete the transaction of your order.

 

1. Shop at your local retailer:
   • We are happy to partner with several local retailers in the Rochester area to provide our Just A Pinch products. You can visit the following stores to find our products and make a purchase:
     • Red Bird Market -- 130 Fairport Village Lndg, Fairport, New York 14450
     • Powers Farm Market -- 161 Marsh Rd, Pittsford, New York 14534
     • R’s Market -- 2294 Monroe Ave, Rochester, New York 14618
     • Gentle’s Farm Market -- 1080 Penfield Road Rochester, NY 14625
     • The Creator’s Hands -- 1311 Mt. Hope Avenue
       Rochester, NY 14620